I met this woman, Nathalie, when I was filming in Beirut a couple of days after the 4th of August explosion. Wounded, she was crying under her destroyed house. Her car was also smashed and, since she was a taxi driver, it was her only livelihood.
I interviewed her and promised myself to do my best to help her directly.
On the spot, I called my sister Karen and inspiration made its magic. As a graphic designer, she created “Bei-root” and together we conceived these shirts for a cause. All proceeds of the first hundred shirts went to Nathalie and her family.
Then, popped another family in need and 100 other shirts, then another one….
With the shirt's proceeds, we have been able to help 10 families and 5 NGOs. And we count on you to help more and more families in need. This Christmas, offer yourself or your beloved ones our comfy top for a cause and let the magic sparkle!”