ROUGE PUR COUTURE

WHAT IT IS

PURE COLOR
Burst of pure color.
Pure pigments transform in an instant lip fusion.
Full coverage in a weightless creamy texture for couture satin look and bare lip feel.
Effortless glide for a high precision foolproof application in one swipe.

PURE CARE
High-care formula with 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from Ourika community garden. Up to 16h protection & comfort feel. Softer and smoother lips with each application.

PURE COUTURE
Expertly designed for every skin tone & attitude.

HOW TO APPLY

• Step 1: Start with your cupid's bow and upper lip: starting at the center of the upper lip, use the tip of the bullet to shape the cupid’s bow and work towards the lip corners.
• Step 2: The lower lip: for the lower lip, apply from the corners of the lip towards the center using the edges of the bullet.