The shampoo gently cleanses, moisturizes the fiber, and neutralizes unwanted tones from very 1st use. The hair is soft, shiny with radiant cold tones. INGREDIENTS: 1. CORRECTING PURPLE PIGMENTS
Formulated with purple pigments which neutralize unwanted coppery yellow tones to revive radiance of cold tones.
2. PROTECTING EDELWEISS
Edelweiss extract protects hair fiber from free radicals to limit yellowing.
3. WHITE MALLOW EXTRACTION
SHINE
An extraction of white mallow brings twice as much shine to the fiber*.
*tests on wicks
100%* the hair is softer
96%* the hair is shinier
91%* the color is radiant and bright
82%* hair has bright reflections
*Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair.
The hair is softer, shinier and with radiant cold tones.
In the core formula, purple pigments neutralize unwanted coppery yellow tones to revive radiance of cold tones over shampoos.
An antioxidant edelweiss extract protects hair fiber.
Organic white mallow extract brings twice the shine to the hair.
No silicones, no sulphate surfactants, no colourings, no PEG.
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