Luxury redefined. Explore unique colognes & luxury products for the bath, body and home.
PURE COLOR
Burst of pure color.
Pure pigments transform in an instant lip fusion.
Full coverage in a weightless creamy texture for couture satin look and bare lip feel.
Effortless glide for a high precision foolproof application in one swipe.
PURE CARE
High-care formula with 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from Ourika community garden. Up to 16h protection & comfort feel. Softer and smoother lips with each application.
PURE COUTURE
Expertly designed for every skin tone & attitude.
HOW TO APPLY