Contribute directly on the MYHOLDAL platform to provide critical relief amidst the devastation of this humanitarian crisis, helping those who have lost so much to rebuild their lives.
PURE COLOR
Burst of pure color.
Pure pigments transform in an instant lip fusion.
Full coverage in a weightless creamy texture for couture satin look and bare lip feel.
Effortless glide for a high precision foolproof application in one swipe.
PURE CARE
High-care formula with 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from Ourika community garden. Up to 16h protection & comfort feel. Softer and smoother lips with each application.
PURE COUTURE
Expertly designed for every skin tone & attitude.
HOW TO APPLY